![]() In deciding to add laser tag, Hamann understood the wide range of age groups who currently play laser tag. Laser tag is an experience where players of all ages can enjoy a game together as a bonding activity. Since people can interact and have fun in an entertaining and competitive setting, laser tag is also one of the most popular choices when it comes to birthday parties and corporate events. It allows people to escape reality and battle in a different world. Guests love the fast paced, competitive action that laser tag provides. We are not in this for the money.” Reasons For Adding Laser Tagįor decades, laser tag has been a popular FEC attraction for many reasons. ![]() “The purpose for us is to maintain and continue the legacy of the Andretti family while providing superior service and superior entertainment for families to spend time together. Eddie Hamann, Managing Member for Andretti, explained that profits aren’t everything in the FEC business. In addition to their popular Go-Karts, Andretti has many other attractions, including arcades, ropes courses, virtual reality, bowling and event spaces.Ĭustomer service has always been the focal point for Andretti. ![]() They quickly expanded to also have locations in Marietta, Orlando and San Antonio. In 2001, the first Andretti corporate facility was opened in Roswell, Georgia. Andretti Indoor Karting and Games understood the opportunities laser tag presented and used it to generate revenue and engage new customers, including adults. Advancements in technology have allowed the attraction to adapt with the times and continue to be a very profitable cornerstone attraction. In today’s competitive family entertainment center (FEC) industry, laser tag continues to be a fun attraction that is as popular as ever.
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